Fittar has reached the finals of the Dutch Sports Innovation Awards 2025. A lovely recognition for the team, and above all for the idea we have been working on for years: making health personal through technology that adapts to people, instead of the other way around.
What we were judged on
The jury looked at innovative strength, impact on movement and health, and how well the solution scales. Exactly the three things the Fittar platform is built on: camera-based motion recognition, an AI coach that starts the conversation, and one technical foundation that very different brands can put their own app on.
Thanks to everyone building along with us: our partners, the brands who trust us with their community, and the team tinkering with it every day.